Social media is a playground for filmmakers!
It's no surprise that I've been able to take my education and experiences as a filmmaker to develop innovative marketing content for digital medias -- it's all visual storytelling.
At the heart of my process is sharp storytelling that identifies the needs of a company or brand and creates tailored content to engage their target audience in the most effective way. It's good storytelling that drives people to buy, support, or follow any given brand.
I bring bold and innovative thinking to this creative process between you and your audience!
Here's the variety of services that I can offer across all digital medias:
*Social Media Campaign Strategy - develop campaign strategies to the nuances of each platform
*Brand Identity - development and management
*Content Creation - graphic design, video production & editing, visual storytelling
*Copywriting - professional writing, targeted messaging, email marketing
*Analytics Management - follow the metrics for maximum engagement and goal conversion
PAST WORK
CROWDFUNDING
Crowdfunding is a lot harder than a most people think. It's not about getting money from your friends and family; you can throw a nice dinner for that. This is about finding and connecting with NEW friends who share a common interest with our project and convincing them to give you money. If you don't already have an abundant social media following, this can be a daunting task that requires months, even years, of work.
With the Varsity Punks Kickstarter campaign, we had to first build our niche following by providing a variety of entertaining content across different platforms, then strategized a month long campaign to raise $14k for post-production funds.
ROAD SHOW
Whether you're a band, a singer, an indie film, a speaker, or any other kind of performance artist, planning and marketing a road show can be extremely beneficial for exposure.
It's key to use analytics to identify the demographics of your niche audience, to then book the locations, and drive attendance to your events. Maintaining a frequent interaction with your audience is essential to hype up your shows and successfully sell those tickets and fill those seats.
For the pre-release of Varsity Punks, I coordinated a road show to screen our film at venues across the country -- from small art house theaters, to historical movie palaces, to outdoor screenings. It planted seeds of new fans in cities far from our general reach, but possible through social media.
